Kim and Michelle on the Toronto waterfront wearing PAIRR socks
Founded by runners

Our Story

PAIRR was founded by twin sisters Kim and Michelle Krezonoski, lifelong runners and competitive marathoners. We believe confidence fuels performance.

After 14 years of running, we noticed a pattern: premium running socks were often covered in oversized logos, loud colours, and made with materials that prioritized cost over quality. As runners, we wanted something different—a sock with a minimalist yet expressive aesthetic that performed on every run.

Socks that fuel confidence with every step.

Drawing from our passion for running and our eye for design, we created PAIRR: a premium running sock brand built on minimalist aesthetics, technical performance, and uncompromising quality. No cotton. No unethical manufacturing. No large investors. Just two determined women committed to creating better running socks for run communities across Canada and around the world.

At PAIRR, we believe running has the power to build community, confidence, and connection.

Every PAIRR we make is rooted in the values that have guided us throughout our running and entrepreneurial careers:

passion, kindness, and hard work.
PAIRR founders Kim and Michelle signatures
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PAIRR founders in running races Two runners wearing PAIRR socks Kim and Michelle for PAIRR campaign

PAIRR — socks that fuel confidence from the ground up.

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