Giddy Up, It's Fall Race Season Lookbook | PAIRR

A person wearing white platform sneakers with black stripes and white crew socks with black branding, holding a large silver disco ball against a dark textured background.
PAIRR / FALL 2026

GIDDY UP,
IT'S FALL
RACE SEASON.

TORONTO → CHICAGO → NEW YORK

BREAKING NEWS:
TEMPERATURES DOWN
MILES UP

Giddy Up it's PAIRR Fall Race Season in an elevator

Giddy Up is about bringing that "let's f&*#ing go" energy, the kind that makes you fearlessly confident and gets you out the door on the days you don't WANT to.

Fall is change. It’s a time to harvest the fitness built over summer. As the temperatures drop, we get to test the answer to the question:

What is my body capable of?

It’s when après-run coffees with friends switch from iced to hot, and the days counting down to a start line get shorter.

Fall is about what’s to come. You have to change to grow. Carrying forward the simplicity of what has always worked while embracing the excitement of what’s next.

Two women sitting after a run sitting at an outdoor cafe table. The woman in the foreground is wearing a black bandit crop top and black shorts, reading a newspaper, while another woman sits behind her.
A refrigerator shelf scene with multiple translucent bags labeled PAIRR, a silver camera, yellow bananas, a disco ball, and white-and-gray sneakers.

This visual journal for Fall 2026 was inspired by those two ideas.

THE SIMPLICITY OF THE PAST
Bubble TVs with wood paneling. Newspapers as breaking news to communicate. Familiar rituals. The things that worked then and still work now.

THE EXCITEMENT OF WHAT’S NEXT
Disco balls. The strangely satisfying feeling of opening a fridge door. And a banana duct-taped to a wall that somehow sold for $6.2 million.

A little nostalgic. A little unexpected.

GIDDY UP. IT’S RACE SEASON.

PAIRR coffee and newspaper
MILES FIRST. APRÈS AFTER. / 7:14 AM
Maddy listening to Music headphones wired
COMMUTE HOME / 8:20 AM

GIDDY
UP.

It's fall race season

A person sitting on a bench in a tropical garden setting, holding a newspaper in front of their face. They are wearing white crew running socks PAIRR and Adidas running shoes
White Adidas low-top sneakers with gray stripes worn with white crew socks, shown in a lifestyle setting on a black table with a red bandana, credit cards, and a magazine nearby.
A dynamic lifestyle shot of a man jogging in a navy blue hoodie, maroon shorts, and white sneakers, holding a newspaper with a visible 'The Daily PAIRR' logo.
A person wearing black, white, and gray athletic sneakers with white crew running performance socks stands on a concrete surface, reaching toward a takeaway coffee cup. The socks show giddy up.
Four runners sitting together on a couch in a coffee shop, holding coffee cups and smiling and talking. A wooden coffee table in front of them holds a magazine.

IN
RHYTHM

The Toronto running community and the stories behind the people.

Shot by John Liu @johnwithlenses

A woman with long dark hair smiling while holding a newspaper in front of large green tropical leaves. She is wearing a black sleeveless top and a black smartwatch.

MADDY

Goal: Chicago Marathon

Growing up watching her dad Carlos run, Maddy found her own rhythm after moving to the city and taking on the challenge of training for her first marathon. She won HYROX Toronto doubles with Claire last year and competed in her first elite fields this year on the roads. She also knows all the best bakeries and après-run coffee spots in the city for us to enjoy. With her commitment and discipline, we know there are big things ahead for her.

A woman sits on the floor of a laundromat, leaning against blue and gray washing machines. She is wearing a black athletic tank top and shorts, white crew socks with black text, and white sneakers with black stripes.

CLAIRE

Goal: Chicago Marathon

A girlboss herself, Claire is the co-founder of GirlsRunThe6ix, building a female-focused community around movement for runners of all levels in Toronto. A HYROX Toronto winner alongside Maddy, she also blazed a sub-3-hour marathon at Glass City this year. Next up: Chicago, where we have no doubt she’ll be lighting up the streets with speed and style!

Three young men sitting outdoors on a patio or balcony. The man in the foreground on the left wears a black baseball cap, a black long-sleeve shirt, and black shorts, holding a dark green coffee cup.

JOHNNY

Goal: TCS Toronto 5KM

A former varsity rower, Johnny found his rhythm on the track- and he is FAST... Very SPICY fast. He loves a good race on the oval giving all the run fast, turn left energy. Always stylish, his latest vintage tracksuit finds a way to PAIRR just as well with his impressive track times.

A man in a dark long-sleeve athletic shirt sitting in a modern indoor lounge or cafe setting, smiling and looking to the side. The background features a wooden staircase and warm ambient lighting.

MATT

Goal: Berlin MARATHON

Fresh off a huge personal best at CIM this winter, Matt is as quick and focused as he is fun to train with. There are plenty of laughs as PAIRR co-founder Kim chases him through workouts- usually while he’s sporting another exceptionally stylish pair of running shoes (and socks, of course).

A man wearing a navy blue long-sleeve athletic shirt with a small red and white logo on the chest, a white cap, and maroon shorts, holding two takeaway coffee cups in a casual outdoor setting.

ANDREW

Goal: Copenhagen Half Championships

A former Notre Dame collegiate runner who carried speed straight off the track to the roads. He is one of the founders of Rhythm performance run club in Toronto which has grown to be one of the fastest clubs in Canada. Andrew is heading to the World Championships in Copenhagen, bringing serious racing ability with an equally strong supply of jokes along the way.

A woman with long light brown hair stands indoors wearing a black pullover hoodie with a small white logo on the left chest. The background features a gray brick wall, a blue door, and various mounted fixtures.

SARAH

Goal: Chicago Marathon

A celebrity in Toronto running community, Sarah is a coach, community builder and part of the Maurten team- so she knows a thing or two about fuelling the miles! Her famous weekly whiteboard and leisurely coffee-drinking pace keep things fun and relatable, all while she continues to compete at an elite level at distances from the 5K to the marathon.

Breaking news

Fresh
Start

A woman sits on the floor in a laundry room, wearing a black athletic crop top and shorts with white sneakers. Behind her are three large blue and gray washing machines numbered 21, 22, and 23.
A person in a laundrette stands on the edge of a washing machine, wearing white Adidas sneakers with black stripes, white crew socks with black text, and black shorts. A woman in a black sports bra and shorts leans against a row of laundries, wearing white Adidas sneakers and white socks with 'Spilled' printed on them. She holds a newspaper, and the laundries fill the background.
Fall Temperatures Confidence New socks GIDDY UP
PAIRR Giddy Up
Fearlessly confident.

GIDDY
UP

Designed to give you that snug but comfortable soft fit with lightweight moisture management. Socks that keep your feet dry and supported from the first step to après-run.

For workouts.
For race day.
For every day miles.

SHOP GIDDY UP →
Keep It Classic
A person's legs wearing black and white zebra-patterned sneakers with white crew socks, posed with one shoe resting on top of a vintage television set against a dark textured background. A retro-style silver and black Olympus camera resting on a dark table next to a red bandana napkin, with a croissant on a plate and pastries in the background. PAIRR newspaper
CHANGE IS GROWTH.

YOU HAVE ALL THE TOOLS TO ADD EXCITEMENT OF DOING SOMETHING DIFFERENT.

CHANGE IS A DECISION WITHIN.
A hand with white nail polish and a silver ring reaches toward a clear plastic bag labeled 'PAIRR' inside an open refrigerator. The fridge shelves also hold white shoes, a camera, and three bananas.
A hand holding a large mirrored disco ball with reflective square tiles against a dark outdoor background.
A white sock with black text reading 'Giddy up! PAIRR FALL 26' tucked inside a translucent white pouch, with a black textured band diagonally placed across the front on a light blue background.
PAIRR Fall Race Season
PAIRR Toronto Race Season

Giddy Up

Performance Running Socks
LANE Fabric
Fall 2026 lineup

Collection 001 What we're wearing

Every DAY
ROTATION

A person's leg wearing a black and white patterned sneaker and white socks with text, resting on a silver disco ball against a dark gray background.

GIDDY UP

Get-out-the-door let's GO energy

SHOP GIDDY UP →
PAIRR The OG running socks

THE OG

The original. Goes with every run & athleisure style.

SHOP THE OG →
A close-up of a white Adidas sneaker with gray stripes, worn on a foot with a white sock printed with the word SPICY in red, balancing on top of a mirrored disco ball against a dark gray background.

SPICY

The days you roll the pace a little hotter than planned...

SHOP SPICY →
A person sitting outdoors on a bench holding a newspaper, wearing white PAIRR running socks and white Adidas Yeezy Boost 380 sneakers. The person is also wearing black shorts and a black top.
PAIRR / FALL 2026

GIDDY UP,
IT'S FALL
RACE SEASON.

SOCKS THAT FUEL CONFIDENCE.

SHOP PAIRR →